Coffee Catering for Brand Activations
Experiential marketing lives or dies on whether people stop. Coffee makes them stop. Here's how to use it well.
Coffee as a magnet
Free, quality coffee is one of the most reliable ways to pull foot traffic into an activation. Guests approach for the drink and stay for the experience — which is the entire point of the campaign.
The queue is the opportunity
While guests wait for their drink, they're inside your activation with time on their hands. That's when conversations happen, samples get tried and messages land. Plan your engagement around those minutes.
Planning the service
Match the service window to your campaign's peak hours, and share expected foot traffic with your coffee provider so the setup can keep up. A queue of three or four people is perfect; a queue of twenty costs you engagement.